Your Privacy, our priority
At Wilkies and Wilkies Online, maintaining the security of your personal data is our priority and we are wholly committed to respecting your privacy rights. We pledge to handle your data fairly and legally at all times and are dedicated to being transparent about the personal data we collect and how we use it.
This privacy notice explains:
- How we collect your data;
- How we use your data;
- How long we store your data;
- What personal data we collect;
- How we ensure that your privacy is maintained; and
- Your legal rights relating to your personal data
1. HOW WE COLLECT YOUR DATA
We obtain data from sources as follows:
Directly from you when you
From other customers if they provide your details in relation to an order. If you are providing someone else’s information please ensure to obtain consent from said person before you do so.
2. HOW WE USE YOUR DATA (general)
2a. HOW WE USE YOUR DATA (marketing)
You have the right to opt-out of receiving Wilkies and Wilkies Online promotional communications at any time, by:
1. making use of the simple “unsubscribe” link in any email that we send you
2. following the clear instructions on how to opt-out of postal marketing, printed on every promotion that we send you in the post.
3. and/or contacting Wilkies via the contact channels set out in this Policy
We may analyse your browsing and purchasing activity, both on-line and in store, and your responses to marketing communications. The results of this analysis, together with other demographic data, allows us to ensure that we contact you with information on products and offers that are relevant to you. To do so, we use software and other technology (automated processing).
1.b SHARING DATA WITH THIRD PARTIES
1.b.1 Our service providers and suppliers
In order to carry out our duties to you, we may need to share your personal data with some of our service partners. These include IT and marketing service providers, logistics providers, technical and support providers, our online payment provider, third party advertisers (for example Facebook and Google) to help us identify potential customers similar to our audience to ensure you are exposed to relevant and targeted communication and electronic marketing companies who help us manage our promotional email communications with you.
Wilkies only provide our service partners with the information that they need to perform their specific services to us and you. We only allow our service providers to handle your personal data when we have confirmed that they apply appropriate data protection and security controls. We have also imposed contractual obligations on service providers relating to data protection and security, which mean they can only use your data to provide services to Wilkies and to you, and for no other purposes.
1.b.2 Other third parties
Aside from our service providers, Wilkies will not disclose your personal data to any third party, except as set out below. We will never sell or rent your personal data to other organisations for marketing purposes or other.
We may share your data with:
3. HOW LONG WILL WE KEEP YOUR DATA
We will not retain your data for longer than necessary for the purposes set out in this Policy. Different retention periods apply for different types of data. Examples include:
4. WHAT PERSONAL DATA DO WE COLLECT AND WHY?
In the process of providing our retail services namely the sale of clothing, footwear, accessories and homewares in our stores and online, we may collect the following data:
Payment card details
Data obtained via cookies:
Biographical data from job applications and CV’s
Our website is not intended for children and we do not knowingly collect data relating to children. In specific instances, we may need to collect additional data for the purposes set out in this Policy. Some of the above personal data is collected directly, for example when you sign up to our mailing list on our website, or send an email to our management teams. Other personal data is collected indirectly, for example your browsing or shopping activity. We may also collect personal data from third parties who have your consent to pass your details to us, or from publicly available sources.
5. HOW WE PROTECT YOUR DATA
Wilkies and Wilkies Online are committed to keeping your personal data safe and secure. Our security measures include:
6. WHAT YOU CAN DO TO HELP PROTECT YOUR DATA
7. YOUR RIGHTS (if you’re happy, we’re happy)
If you wish to contact us regarding any of the points in this section, please contact us using the contact details set out in this policy.
8. THE LEGAL BASIS WE RELY ON - AN EXPLANATION
Wilkies collects and uses customers’ personal data because is it necessary for:
8.1 Legitimate Interest
As a business, there are cases where it is in our legitimate interest to process personal data. We will rely on legitimate interest for certain processes so long as it does not affect your rights, freedom or interests. These include:
9. CONTACT US
If you have any questions relating to how we process and manage your personal data, you can contact our data privacy controller any time by emailing email@example.com or calling 0131 446 2555.